

Michael R. SmithE-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
What Disney Does That I Really LoveI just returned from a trip to Orlando where I had the opportunity to visit Disney and other parks with my extended family. I like going to Orlando each year with my family because we span three generations and yet none of us are ever at a loss of things to do. In addition to spending quality time with family, it is also a great opportunity to see what the top players in the amusement park market are doing. Please don't tell my wife I was secretly working the entire trip. For those that have met me, you know I am a work-a-holic. You will also know that I like to share those things I find most relevant from my expereince. Here are a few of the lessons I learned: 1) Personalize the experience. My soon-to-be-three-year-old son was so excited to meet Mickey Mouse that he wore his mouse ears around for most of the week. When we got to the park, I was surprised to find that the characters were not as accessible as they had once been. As a child, Mickey seemed to be everywhere including the airport. We didn't meet Mickey, but at Universal we met Cat in the Hat and other Seussian characters. When my son approached and reached out his favorite toy car (Lightning McQueen from Disney PIXAR's Cars, a competitor to Universal), the Cat character got down on his hands and knees and pushed the car back and forth with my son. I am certain my son will talk about the experience for years to come. Thanks Cat for reading my son and spending a few extra moments playing cars with him... it made his trip and built a life long fan. 2) Know when too much business is bad business and have a plan to handle it. The much acclaimed Harry Potter experience at Universal Studios combined brillant set construction with amusing rides and special effects, but Universal's inability to manage the long lines was disatorous. For me, the best part of the Potter experience was leaving and heading for another section of the park. The real disappointment was that had the experience been properly managed, it would likely have been one of the highlights of my trip, despite lengthy wait times. I will not try to describe the chaos that ensued, but I will apologize to all of the people who my family of ten was ushered in front of by a park employee who acknowledged that most of the people in the line needed not be waiting, . Disney's FastPass system (which is essentially a first-come-first-serve reservation) proved a very reasonable solution. In fairness, Universal has a different pay to bypass system, but it did not handle the overextended lines which turned the Village of Hogsmeade into a chaotic mess. Are there situations where too much business has damaged your brand? What guiidelines and systems do you have in place to handle situations where too much is just too much? 3) Turn your weakness in to a strength. I have always been impressed with Disney's ability to make waiting in line interesting. In fact, my enjoyment reviewing interesting (often quirky) displays and set, build-up for the attraction, and special effects while waiting in line often surpassed the actual attraction. Analyze your operation. Are there changes you could make that would turn your weakness in to an asset? 4) Experiences are worth more than events. What I loved about both Disney and Universal was that they have done a world-class job of building brands and experiences that transcend the event. While we were only in Orlando for five days, my son has been talking about the trip for weeks and I am certain he will keep sharing stories with us and his friends for weeks to come. In fact, I think he delights more in the opportunity to share his story and talk about the experience than he did in riding the rides and meeting the characters. Are you developing your business around an event or experience? What can you do to extend your experience and grow your brand? 5) Know your core business. When I ask most zip line operators to define their core business, they often tell me simply "it is zip lines". While the Disney and Universal Studios both had thrilling rides, the rides were a means of reinforcing their brand and not the core business. What is your core business? How might the event of sliding down a cable be used as a means to an end rather than the end itself?
Published in
Zip Line and Canopy Tour Blog
Smugglers' Notch Resort and ArborTrek Canopy Adventures have teamed up to develop the first zipline canopy tour in Vermont. The 3-hour tour consisting of a series of zip lines, suspension bridges and rappels is scheduled to open in December in a scenic valley at Smugglers' Notch Resort, located in Vermont's northern Green Mountains. The zipline canopy tour will be open to Resort guests, day visitors and groups for year-round use.
Following a mountain brook from high above Smugglers' Notch Resort Village, the zipline canopy tour will descend through mature stands of hemlock, white birch, and sugar maple. Participants will soar down more than 4,000 feet of zip lines, cross suspension bridges, and rappel from trees. Scenic lookout and tree platforms positioned high in the forest canopy will yield stunning seasonal views of Smugglers' Notch Resort, Mount Mansfield, and Vermont's Green Mountains. The tour will culminate in a breathtaking zip line ride landing back in the Smugglers' Notch Village. In keeping with the Resort's commitment to environmental stewardship through nature-focused programs that combine learning and fun, Smugglers' canopy tour will incorporate information presented by the tour guides about the local flora and fauna, ecology and natural history. The year-round zipline canopy tour joins Smugglers' extensive seasonal outdoor experiences including skiing and snowboarding on three mountains, snowshoeing, cross-country skiing, and in the summer, geocaching; a Via Ferrata hiking, climbing and ropes course adventure; a high ropes challenge course; and an adventure camp for children featuring kayaking, bouldering, and other activities. "Adding the zipline canopy tour to our extensive family vacation programming will give Smugglers' guests an especially memorable opportunity to enjoy the breathtaking terrain around the Resort," notes Bill Stritzler, the Resort's managing director. "We're pleased to team up with ArborTrek Canopy Adventures on this exciting project. ArborTrek's focus on education and responsible environmental management of their canopy tour projects is a perfect match for Smugglers' own environmental stewardship initiatives." The Resort's environmental efforts focus on habitat protection, solid waste and wastewater management, energy efficiency and education. "It is our goal to provide Smugglers' guests a highly engaging family adventure with opportunities to soar among the trees, experience wild places, learn about the environment and to create lasting memories," says Michael Smith, President of ArborTrek Canopy Adventures. "Our goal of educating, entertaining and inspiring through small group adventure experiences is very much in alignment with the mission of Smugglers' Notch Resort." About Smugglers' Notch Resort Smugglers' Notch Resort is a year-round family vacation destination. Winter fun features skiing and snowboarding for all abilities on 78 trails and 1000 acres of terrain on three mountains. In Summer the Resort offers eight pools and four waterslides, children's all-day programs, guided hiking, and numerous activities for all ages. The Resort's extensive family programs have been recognized by SKI Magazine, FamilyFun Magazine, and Conde Nast Traveler magazine, among others. The Resort is the only vacation property in Vermont to be designated an Environmental Leader. About ArborTrek Canopy Adventures Designed to educate, entertain, and inspire, ArborTrek Canopy Adventures represents a new and rapidly evolving form of eco-adventure, the zipline canopy tour. Tours blend the novelty of being immersed in the natural environment with the thrill of soaring through the forest and viewing the world from high in the forest canopy. By providing management experience and financial backing, Arbortrek provides the opportunity for established tour operators, resorts and land owners to enter into the emerging eco-adventure park market with confidence. www.arbortrek.com
Published in
Canopy Tour & Zip Line News Releases
Hidden Worlds in Tulum, Mexico is scheduled to release the World's First Patented Vectored Zip Line in mid-April 2010. The ride was invented by Eco Adventure Technologies and allows the rider to go up and down hills and around curves. The version installed at Hidden Worlds ends by dropping the rider into a beautiful underground cenote.
Published in
Canopy Tour & Zip Line News Releases
I both relish and abhor the growing popularity of zip lines and canopy tours. I used to take great pleasure at the blank stares I received when people asked what I did and I had to explain the concept of a zip line or canopy tour... the freedom of flight... the opportunity to explore wild places... the chance to test one's reserves... Always the storyteller, I loved observing as their imagination kicked in and, if even just for a brief second, my guest was transported to a place far away, dangerous, and often far more wild and adventurous than anything the real world could produce. The growing popularity of zip lines in the media, however, has stolen this simple pleasure. When I begin to explain the concept of a zip line or canopy tour these days, I am met with references to commercials selling cars, cruises, and cereal bars. Like a good novel adapted for the big screen, the imagination that would be engaged through verse is lost to 30-second, dumbed-down trailers. Rather than being transported to deep forests and wild places, the user is transported to a couch in front of their television with scenes crafted by Madison Avenue Ad Men. And it's not just the simple pleasure that has been stolen, but the true adventure. When I conceived of this web site, I was excited to go out and explore the vast array of courses that were being installed across the U.S.. In part, I was seeking inspiration and hoping to renew some of the thrill I had experienced during my first flight. But quite frankly, what I have found is not often adventure, but watered down experiences determined to turn a dollar and ride the wave of popularity rather than adventures designed to inspire. In reviewing a tour, I can often determine long before I arrive whether I will be wowed or robbed, inspired or disappointed, engaged or indifferent... The following list is the culmination of thousands of descents over fifteen years. In putting this list together, I hope to shed some light on the difference between a tour that is worth repeating and a ride that is completed once and not repeated. The best tours…
The worst tours…
If there is one thing that I am certain of it is this… with the growth of the market, all types of tours and rides will emerge. It is my hope that through the use of rating tools on this site that zip line enthusiasts will help to provide feedback to tour operators and useful guidance to would-be riders regarding the experience and value.
Published in
Zip Line and Canopy Tour Blog
Tagged under
The canopy tour is the eigth zip line canopy tour developed by Bonsai Design, Inc. and S.T.E.P.S, Inc., and their first to be installed at a ski resort. With more than 1,000 of elevation loss, the tour presented a slew of new challenges and new solutions. Mike Smith, Director of Special Projects for S.T.E.P.S., Inc. and one of the Canopy Tour Guide Trainers reported, "This course offers a little something for everyone. Starting off slowly with several short zip lines that are relatively low to the ground, the course provides an excellent introductions for beginners. It's longer, often exposed traverses along with several medium length rides through tight forest corridors will thrill even the most adventorous. Make certain to bring your camera, though; and plan on coming back. After two weeks of working on the course, I keep seeing new things each time I go." While the zip line canopy tour is scheduled to open to the general public tomorrow, more is yet to come. A 1000-foot tower-to-tower, dual-racing zip ride is under construction now and is scheduled to open for the holidays. The zip ride will provide canopy tour guests a final thrill as they enter the base area, as well as be offered as a stand a lone event for the general public. For more information on the bretton woods canopy tour and dual zip ride, or to schedule a tour call 603.278.4ZIP (4947) or click the button below BOOK A RESERVATION FOR THE BRETTON WOODS CANOPY TOUR
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CANADA |
U.S.A. |
|||
|
Course Type |
Current |
By Summer |
Current |
By Summer |
|
Canopy Tour / Zip Line Tour |
11 |
14 |
62 |
77 |
|
Zip Ride |
3 |
5 |
8 |
12 |
|
Aerial Trekking Course |
28 |
32 |
5 |
10 |
I'll leave the percentages and statistics to someone else. It’s not a matter of not being able to do them. I just figure I put in the monotonous labor of researching the web, building the directory and entering the data; you can add and divide a few numbers.
Total Number of Commercial Tours in the United States and Canada by Year

|
< 2005 |
2005 |
2006 |
2007 |
2008 |
2009 |
|
|
Canopy Tour / Zip Line Tour |
2 |
9 |
16 |
21 |
41 |
70 |
|
Aerial Trekking Course |
0 |
3 |
2 |
7 |
9 |
11 |
|
Zip Ride |
1 |
1 |
1 |
2 |
3 |
4 |
There are a number of trends that have emerged over the past few years, but I’ll focus on the top four.
Technology drives opportunity and opportunity drives technology
Not so many years ago, operators had to question whether the trolley would make it down the zip line. Occasionally bearings would fail and smoke would emerge during the descent… we called it special effects.
The equipment on the market today is far superior in reliability, cost, comfort, and longevity. Technology is constantly evolving and, as a result, new tour types and experiences are emerging.
New trolley and braking designs are allowing riders to descend steeper terrain, travel faster, further, and more frequently. More comfortable harnesses have removed the discomfort associated with hanging in the trees and have opened tours to opportunities to serve client groups that are younger, older and heavier than what harnesses could previously accomodate.
New equipment is also creating opportunities for guides to act more efficiently, increasing throughput, and in some cases, removing the human element from the system all together (see Ropes Courses, Inc.’s Sky Trail).
Thanks to inventor Martin Tilley and entrepreneur Dennis Huntting at Flight Stimulator for their new hybrid electric trolley that defies gravity allowing zip lines that can take guests up, down, and now, around curves.
Not all experiences are the same. New models lead to new experiences.
The invention of the zip line is certainly nothing new. As a concept, a cable or rope anchored between two fixed or mobile points has been used for hundreds of years to transport people and materials across waterways or inaccessible terrain. The difference today is that entrepreneurs are now selling the experience for recreation, amusement, education, and even as a part of therapy. While the term zip line may define the structure, the user experiences couldn’t be more different.
Here are just a few of the evolving experience types:
Big Money has entered the building.
Just like on Wall Street, it is the maverick entrepreneurs, risk-takers, and inventors that often lead the charge. But where there is gold, you can bet Big Money will not be far behind. While most operations to date have been built by small groups of investors, privately wealthy individuals, or families betting their house on the business, a great number of the new courses on the market are being funded by Big Businesses. Expect new technologies, new course types, and the emergence of chains and brands.
While I expect there will still be plenty of room for boutique courses, I expect that bad businesses that have been surviving because they were the only game in town will disappear overnight.
While trade groups like the ACCT and PRCA has been slow to work out differences in their proposed ANSI standards, Big Money will implement standards quickly. No large investor group wants the exposure of a poorly constructed and poorly operated “mom and pop” down the road effecting their annual returns.
Building is hard work.
While many of us that build love the satisfaction of building, we also like the idea of not having to hoist heavy materials some day. Expect to see all of the premier builders in the industry move to building primarily for themselves and their courses operating courses. While Steve Gustafson at EBL was one of the first in the U.S. to make this move, other builders including ERi, Canopy Tours, Inc., Bonsai Design, and now me, are following suit.
What does this mean for other operations that want to get up and running? Currently there are only a handful of builders worth their salt in the market (sorry guys, but a lot of you have a long way to go in customer experience and construction techniques) and their build capacity is limited. The market has seen its share of builders trying to make the transition from challenge course to zip line tours and canopy tours; some have made it, some have not. Some have dabbled with success and decided that the idea of spending weeks in the field is not for them.
My advice to would be operators… plan ahead and allow 12 months or longer to be up and running. A good builder is worth the wait and can save you the hassle of learning the pitfalls of the business on your own.
But whatever you do, do not go to some rinky-dink course in a third world country and try to reverse engineer the system. This is not to say that all third world canopy tours are rinky-dink, but when course owners tell me they don’t want to spend $5,000 to have an engineer fly down and install rated rock anchors for their new line because it only cost $2,000 to pay-off the family of the guide that was seriously injured when the last anchors failed, I must urge caution. If you are going to make a run at it, do it the right way and hire good counsel who can educate you on the industry, business models, fall protection and building standards, train your staff, engineer and install your course, and more importantly, with whom you would like to work. In the long-run the results are clear. The courses that have hired good counsel and done their research have reaped the greatest rewards.
Sure. The commercial tours listed above served an estimated 1.8 million people in 2009. Based on the average number of zip lines per tour, that is 10.3 million zip experiences (excluding staff rides). Remember, the tours above do not include some estimated 12,900 other zip lines spread across the United States and Canada.
Based on data collected from the websites of the tours included in the study, here is a breakdown of the range of costs for tours.
|
|
Low |
Average |
Median |
High |
|
Aerial Trekking |
$ 25.00 |
$ 42.11 |
$ 40.00 |
$ 75.00 |
|
Canopy Tour / Zip Line Tour |
$ 39.00 |
$ 98.80 |
$ 85.00 |
$ 399.00 |
|
Zip Ride |
$ 10.00 |
$ 40.40 |
$ 29.50 |
$ 120.00 |
I highly doubt there is any one person who can accurately answer this question. Based on reports I have received from legal firms seeking expert witness, clients calling to seek guidance in repairing lines or receive training, news reports, and conversations with other builders and operators, I can safely say that professionally constructed and managed courses by reputable builders have amassed an outstanding safety record. On the other hand, there were a number of serious accidents that occurred on amateur lines, often in homeowner’s backyards or vacant lots. For videos of some of these accidents and examples of how not to build and operate a zip line, click here.
Note: Zip lines are dangerous.
This is an exciting time to be a builder, an operator, and a rider. Over the course of the next few years, I predict we will see a number of inventive and novel experiences emerge including eco-tours, tree house communities, large-scale animatronics (like dinosaurs that swipe at riders), roller coasters that replace steel tubes with steel wire rope and depart from the traditional amusement park setting to pristine wilderness where rides span miles, more tours, increased volume, increased regulation, big brands, franchises, and plentiful business opportunities. All and all, the future for commerical operations looks good. What makes me nervous are cheap knock-offs, backyard zip lines built with inadequate materials on the cheap, aging camp courses, do-it-yourselfers, the disemination of bad advice and building techniques across the internet, guests zipping and firing paintball guns, first time builders reverse engineering third world courses.
“O.K., Mike, I'm a builder… and this piece was filled with callouts. Why was I not mentioned in this piece?”
Well, if you are the builder who stole all the content from the homepage of one of my websites and posted it as your own homepage, are the builder who is currently showcasing work from my former employer as your own and have failed to respond to requests to remove it, have plagiarized waiver templates from one of my former clients, stolen designs, or frankly just aren’t very good at what you do, then there is your answer. That said, there are many other builders and consultants doing excellent work in the field and I hope to showcase your efforts soon.
08 Feb 2012 |
Before zip lines became a source a recreation and entertainment... before they were used for scientific study in the trpoical forests of Central America... zip lines served the very practical purpose of transporting goods and people across gorges, canyons, waterways, and vessels.
Following the Earthquate in May of 2008, residents in the Sichuan Province use a zip line to cross a bridge that had failed.
[WSJ - photo: San Lang/European Pressphoto Agency]
ST. WILLIAMS, ONTARIO, CANADA: S.T.E.P.S., Inc. and Bonsai Design are proud to announce the opening of Long Point Eco Adventures Canopy Tour, located in St. Williams, Ontario, Canada. The tour opened to the general public on June 25th, 2009.
The canopy tour is the 10th zip line canopy tour developed by Bonsai Design, Inc. and S.T.E.P.S, Inc., and their first to be installed in Canada. Located right on the North Shore of Lake Erie, the tour boasts of spectacular views of the Long Point Bay Worlds Biosphere and the Turkey Point Marsh. After completing the training, canopy tour guide trainer Andrew Siems commented, "The Long Pont Canopy Tour has something to offer everyone.