ziplines
ziplines

Michael R. Smith

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

I just returned from a trip to Orlando where I had the opportunity to visit Disney and other parks with my extended family.  I  like going to Orlando each year with my family because we span three generations and yet none of us are ever at a loss of things to do.  In addition to spending quality time with family, it is also a great opportunity to see what the top players in the amusement park market are doing.  

Please don't tell my wife I was secretly working the entire trip.    

For those that have met me, you know I am a work-a-holic.  You will also know that I like to share those things I find most relevant from my expereince. 

Here are a few of the lessons I learned:

1) Personalize the experience.  My soon-to-be-three-year-old son was so excited to meet Mickey Mouse that he wore his mouse ears around for most of the week.  When we got to the park, I was surprised to find that the characters were not as accessible as they had once been.  As a child, Mickey seemed to be everywhere including the airport.  We didn't meet Mickey, but at Universal we met Cat in the Hat and other Seussian characters.  When my son approached and reached out his favorite toy car (Lightning McQueen from Disney PIXAR's Cars, a competitor to Universal), the Cat character got down on his hands and knees and pushed the car back and forth with my son.  I am certain my son will talk about the experience for years to come.  Thanks Cat for reading my son and spending a few extra moments playing cars with him... it made his trip and built a life long fan.

Are there ways you could further personalize your tour experience so that it would be more memorable for each individual?

2) Know when too much business is bad business and have a plan to handle it.  The much acclaimed Harry Potter experience at Universal Studios combined brillant set construction with amusing rides and special effects, but Universal's inability to manage the long lines was disatorous.  For me, the best part of the Potter experience was leaving and heading for another section of the park.  The real disappointment was that had the experience been properly managed, it would likely have been one of the highlights of my trip, despite lengthy wait times.  I will not try to describe the chaos that ensued, but I will apologize to all of the people who my family of ten was ushered in front of by a park employee who acknowledged that most of the people in the line needed not be waiting, .  Disney's FastPass system (which is essentially a first-come-first-serve reservation) proved a very reasonable solution.  In fairness, Universal has a different pay to bypass system, but it did not handle the overextended lines which turned the Village of Hogsmeade into a chaotic mess.

Are there situations where too much business has damaged your brand?  What guiidelines and systems do you have in place to handle situations where too much is just too much?

3) Turn your weakness in to a strength.  I have always been impressed with Disney's ability to make waiting in line interesting.  In fact, my enjoyment reviewing interesting (often quirky) displays and set, build-up for the attraction, and special effects while waiting in line often surpassed the actual attraction.

Analyze your operation.  Are there changes you could make that would turn your weakness in to an asset?

4) Experiences are worth more than events.  What I loved about both Disney and Universal was that they have done a world-class job of building brands and experiences that transcend the event.  While we were only in Orlando for five days, my son has been talking about the trip for weeks and I am certain he will keep sharing stories with us and his friends for weeks to come.  In fact, I think he delights more in the opportunity to share his story and talk about the experience than he did in riding the rides and meeting the characters.  

Are you developing your business around an event or experience?  What can you do to extend your experience and grow your brand?   

5) Know your core business.  When I ask most zip line operators to define their core business, they often tell me simply "it is zip lines".  While the Disney and Universal Studios both had thrilling rides, the rides were a means of reinforcing their brand and not the core business.   

What is your core business?  How might the event of sliding down a cable be used as a means to an end rather than the end itself?

 

Smugglers' Notch Resort and ArborTrek Canopy Adventures have teamed up to develop the first zipline canopy tour in Vermont. The 3-hour tour consisting of a series of zip lines, suspension bridges and rappels is scheduled to open in December in a scenic valley at Smugglers' Notch Resort, located in Vermont's northern Green Mountains. The zipline canopy tour will be open to Resort guests, day visitors and groups for year-round use.

Following a mountain brook from high above Smugglers' Notch Resort Village, the zipline canopy tour will descend through mature stands of hemlock, white birch, and sugar maple. Participants will soar down more than 4,000 feet of zip lines, cross suspension bridges, and rappel from trees. Scenic lookout and tree platforms positioned high in the forest canopy will yield stunning seasonal views of Smugglers' Notch Resort, Mount Mansfield, and Vermont's Green Mountains. The tour will culminate in a breathtaking zip line ride landing back in the Smugglers' Notch Village.

In keeping with the Resort's commitment to environmental stewardship through nature-focused programs that combine learning and fun, Smugglers' canopy tour will incorporate information presented by the tour guides about the local flora and fauna, ecology and natural history.

The year-round zipline canopy tour joins Smugglers' extensive seasonal outdoor experiences including skiing and snowboarding on three mountains, snowshoeing, cross-country skiing, and in the summer, geocaching; a Via Ferrata hiking, climbing and ropes course adventure; a high ropes challenge course; and an adventure camp for children featuring kayaking, bouldering, and other activities.

"Adding the zipline canopy tour to our extensive family vacation programming will give Smugglers' guests an especially memorable opportunity to enjoy the breathtaking terrain around the Resort," notes Bill Stritzler, the Resort's managing director. "We're pleased to team up with ArborTrek Canopy Adventures on this exciting project. ArborTrek's focus on education and responsible environmental management of their canopy tour projects is a perfect match for Smugglers' own environmental stewardship initiatives." The Resort's environmental efforts focus on habitat protection, solid waste and wastewater management, energy efficiency and education.

"It is our goal to provide Smugglers' guests a highly engaging family adventure with opportunities to soar among the trees, experience wild places, learn about the environment and to create lasting memories," says Michael Smith, President of ArborTrek Canopy Adventures. "Our goal of educating, entertaining and inspiring through small group adventure experiences is very much in alignment with the mission of Smugglers' Notch Resort."

About Smugglers' Notch Resort
Smugglers' Notch Resort is a year-round family vacation destination. Winter fun features skiing and snowboarding for all abilities on 78 trails and 1000 acres of terrain on three mountains. In Summer the Resort offers eight pools and four waterslides, children's all-day programs, guided hiking, and numerous activities for all ages. The Resort's extensive family programs have been recognized by SKI Magazine, FamilyFun Magazine, and Conde Nast Traveler magazine, among others. The Resort is the only vacation property in Vermont to be designated an Environmental Leader.

About ArborTrek Canopy Adventures
Designed to educate, entertain, and inspire, ArborTrek Canopy Adventures represents a new and rapidly evolving form of eco-adventure, the zipline canopy tour. Tours blend the novelty of being immersed in the natural environment with the thrill of soaring through the forest and viewing the world from high in the forest canopy. By providing management experience and financial backing, Arbortrek provides the opportunity for established tour operators, resorts and land owners to enter into the emerging eco-adventure park market with confidence. www.arbortrek.com

Hidden Worlds in Tulum, Mexico is scheduled to release the World's First Patented Vectored Zip Line in mid-April 2010.  The ride was invented by Eco Adventure Technologies and allows the rider to go up and down hills and around curves.  The version installed at Hidden Worlds ends by dropping the rider into a beautiful underground cenote. 

I both relish and abhor the growing popularity of zip lines and canopy tours.  I used to take great pleasure at the blank stares I received when people asked what I did and I had to explain the concept of a zip line or canopy tour... the freedom of flight... the opportunity to explore wild places... the chance to test one's reserves...  Always the storyteller, I loved observing as their imagination kicked in and, if even just for a brief second, my guest was transported to a place far away, dangerous, and often far more wild and adventurous than anything the real world could produce.  The growing popularity of zip lines in the media, however, has stolen this simple pleasure.  When I begin to explain the concept of a zip line or canopy tour these days, I am met with references to commercials selling cars, cruises, and cereal bars.  Like a good novel adapted for the big screen, the imagination that would be engaged through verse is lost to 30-second, dumbed-down trailers.  Rather than being transported to deep forests and wild places, the user is transported to a couch in front of their television with scenes crafted by Madison Avenue Ad Men. 

And it's not just the simple pleasure that has been stolen, but the true adventure.  When I conceived of this web site, I was excited to go out and explore the vast array of courses that were being installed across the U.S..  In part, I was seeking inspiration and hoping to renew some of the thrill I had experienced during my first flight.  But quite frankly, what I have found is not often adventure, but watered down experiences determined to turn a dollar and ride the wave of popularity rather than adventures designed to inspire. 

In reviewing a tour, I can often determine long before I arrive whether I will be wowed or robbed, inspired or disappointed, engaged or indifferent...  The following list is the culmination of thousands of descents over fifteen years.  In putting this list together, I hope to shed some light on the difference between a tour that is worth repeating and a ride that is completed once and not repeated.

The best tours…

  • Employ dynamic and well-trained guides who can at once act as storyteller, coach, naturalist, technician, and tour guide.
  • Craft an experience that tells a story about the land, the people, and the course.
  • Engage the user in the experience through skill development, interaction, and imagination.
  • Maintain a small group experience.
  • Transports people through environments that are worth returning to again and again.
  • Offer an experience beyond just the zip line.
  • Sell adventure rather than zip lining.
  • Understand that the experience begins before the client arrives and ends long after they depart.
  • Offer clean facilities and cared for equipment.
  • Understand that length and speed are not the principle factors in creating a great zip line experience.
  • Are customer-service oriented
  • Employ zip lines as a mode of transportation and not the end all be all of the experience.

The worst tours…

  • Treat guests as cattle to be herded through the course.
  • Engage clients by employing cheap thrills.
  • Are generally constructed by first time builders and lack professional guide training.
  • Sell amusement rather than adventure.
  • Can generally be picked out prior to booking by reviewing the quality of their website, copy writing, marketing materials and customer service.
  • Allow their guides to wrap their legs around clients when they tandem zip or for purpose of rescue.
  • Allow more than one person to traverse a cable at a time as a general operating procedure.
  • Lack radios, mechanical signals, or other communication tools to clearly signal that the zip line is clear.

If there is one thing that I am certain of it is this… with the growth of the market, all types of tours and rides will emerge.  It is my hope that through the use of rating tools on this site that zip line enthusiasts will help to provide feedback to tour operators and useful guidance to would-be riders regarding the experience and value. 

 

bretton-woodsCANOPY TOUR BRETTON WOODS, NH: S.T.E.P.S., Inc. and Bonsai Design are proud to announce the opening of Bretton Woods Zip Line Canopy Tour, part of the Mount Washington Resort, located in Bretton Woods, New Hampshire. The tour is scheduled to open to the general public on December 6, 2008.

The canopy tour is the eigth zip line canopy tour developed by Bonsai Design, Inc. and S.T.E.P.S, Inc., and their first to be installed at a ski resort. With more than 1,000 of elevation loss, the tour presented a slew of new challenges and new solutions. Mike Smith, Director of Special Projects for S.T.E.P.S., Inc. and one of the Canopy Tour Guide Trainers reported, "This course offers a little something for everyone. Starting off slowly with several short zip lines that are relatively low to the ground, the course provides an excellent introductions for beginners. It's longer, often exposed traverses along with several medium length rides through tight forest corridors will thrill even the most adventorous. Make certain to bring your camera, though; and plan on coming back. After two weeks of working on the course, I keep seeing new things each time I go."

While the zip line canopy tour is scheduled to open to the general public tomorrow, more is yet to come. A 1000-foot tower-to-tower, dual-racing zip ride is under construction now and is scheduled to open for the holidays. The zip ride will provide canopy tour guests a final thrill as they enter the base area, as well as be offered as a stand a lone event for the general public.

For more information on the bretton woods canopy tour and dual zip ride, or to schedule a tour call 603.278.4ZIP (4947) or click the button below

BOOK A RESERVATION FOR THE BRETTON WOODS CANOPY TOUR


Canopy Tour Overview

Dim lights Embed Embed this video on your site

The Bretton Woods Canopy Tour consists of nine tree-to-tree Zip Lines, two Sky Bridges, three rappels and intermittent nature walks. A 1000-foot, tower-to-tower, dual racing zip ride will be added as a tenth and culminating zip line experience for canopy tour patrons, as well as be avaialble to skiers and guests visiting the base area who are seeking high thrills.

The canopy tour presents a linear sequence of traverses that allow guests to travel down a set of scenic ravines, canyons, and slopes densely forested with Spruce, Eastern Hemlock, White Pine, and Birch Trees. Outfitted at the base, guests are transported to near the top of Mount Rosebrook on the Bethlehem Express High Speed Quad. Following a short ride to the top of Minihan’s Ridge, guests attend a ground school before accessing the course.

The guided, three-and-a-half hour tour begins with a short ladder climb to the first platform. From there, traverses proceed gradually downward from tree to tree. After a few introductory zip traverses, the tour enters Rosebrook Canyon and eventual crosses Deception Bowl. As the tour progresses guests are treated to sweeping views of the Presidential range, Mount Washington Resort, and the valley below. In addition to experiencing exposed traverses over glades, guests must also complete several short natural walks, cross two Sky bridges, and complete three rappels.

Following a final, sixty-foot rappel from the course, a short natural hike leads guests from the base of Deception Bowl to a prow just above the base area where a final descent is made on a dual racing, tower-to-tower zip ride.

Book a Canopy Tour

For more information about the Bretton Woods Canopy Tour and Mount Washington Resort in New Hampshire or to book a tour, please call 603.278.4ZIP (4947) or visit the Bretton Woods Canopy Tour website.

BOOK A RESERVATION FOR THE BRETTON WOODS CANOPY TOUR

 

lpea-1ZIP LINE CANOPY TOUR ST. WILLIAMS, ONTARIO, CANADA: S.T.E.P.S., Inc. and Bonsai Design are proud to announce the opening of Long Point Eco Adventures Canopy Tour, located in St. Williams, Ontario, Canada. The tour opened to the general public on June 25th, 2009.

The canopy tour is the 10th zip line canopy tour developed by Bonsai Design, Inc. and S.T.E.P.S, Inc., and their first to be installed in Canada. Located right on the North Shore of Lake Erie, the tour boasts of spectacular views of the Long Point Bay Worlds Biosphere and the Turkey Point Marsh. After completing the training, canopy tour guide trainer Andrew Siems commented, "The Long Pont Canopy Tour has something to offer everyone. For those looking for thrills, the course provides opportunities to fly through tight corridors, cross above and below other zip riders, and get some real speed. For those looking to escape and enjoy nature, there is no shortage of beautiful views of Long Point. For bird lovers, there are plenty of viewing opportunities during the tour and along the boardwalk."

The canopy tour at Long Point Eco Adventures is 2.5 hours in length, but your day doesn’t have to stop with the tour. Long Point Eco Adventures has much more to offer including kayak and canoe rentals, mountain biking, an observatory offering sun-gazing and star-gazing, guided Big Creek tours, and plenty of hiking.

For more information on Long Point Eco Adventures, or to schedule a tour call (877) 743-TOUR (8687), visit the Long Point Eco-Adventures website, or click the button below.

BOOK A RESERVATION FOR THE LONG POINT ECO ADVENTURES CANOPY TOUR

Canopy Tour Overview

The Long Point Eco Adventures Canopy Tour consists of 8 zip lines, 2 sky bridges, one long rappel and a two short nature walks. The zip lengths range from under 30 meters to just over 210 meters. In all, the tour travels over 715 meters. The canopy tour presents a linear sequence of traverses that allow guests to travel over a scenic ravine, a creek and among hard maple, oak, hemlock, and shag bark hickory trees. Outfitted at the observatory building, guests attend a ground school before accessing the course.

The guided, two-and-a-half hour tour begins with a zip from the 2nd floor of the observatory onto the first tree platform over looking the Turkey Point marsh. From there, traverses proceed gradually downward from tree to tree. After the 2nd zip traverse, a double platform stands in a hard maple to set the next zip start higher.

As the tour progresses guests get chance to see other tour groups zipping over head and below while they zip over the creek bed in the middle of the course. In addition to experiencing multiple zip lines, guests must also complete several short natural walks, cross two Sky bridges, and complete a rappel.

Following the rappel from the course, a short natural hike on a bog walk leads guests from the base of last tree to the stairway leading up to Observatory.

Dim lights Embed Embed this video on your site

Book a Canopy Tour

For more information on Long Point Eco Adventures, or to schedule a tour call (877) 743-TOUR (8687) or visit the Long Point Eco-Adventures website.

BOOK A RESERVATION FOR THE LONG POINT ECO ADVENTURES CANOPY TOUR

 

 

 

As a consultant in a rapidly growing and changing market, I am often asked to take out my crystal ball and to predict the future.

Are zip lines just a fad? In five years will they be a fleeting memory like the bungee jump once setup in the parking lot of the local mall? How many tours will there be in five years? What trends are emerging? And so on.

For those that do not know me, I'm a talker. Give me a barstool, a beer, and a topic I am passionate about and I will talk your ear off until my wife calls me home. Here's the crux of the problem.

Tomorrow is the start of the ACCT Conference. Normally, I would be thrilled because the annual conference provides me the opportunity to meet new people, catch up with old friends, and hopefully sell some product. Problem is, I talk too much. As a result, I don't always get a chance to answer everyone's questions. Since I am not presenting this year and instead sitting behind a booth, I have decided to share publically some of the industry data I have collected, to make some predications, and I will also throw in some far fetched and probably inaccurate estimates.

A note about the information to follow: The information gathered in and presented here is based on the data mining of one person, late at night, over the course of many late nights. The quality of data is based on information retrieved from the websites of many operators, my personal experiences, and conversations with other builders, consultants, and vendors in the industry. Methods were not scientific.

Top 5 Questions Regarding Statistics, Trends, and One Man's View of the Future


Q: How many zip lines are there in the United States?

Data on the total number of zip lines in the United States would be very challenging to collect. Zip lines can be found at many summer camps, schools, and outdoor education programs. Further, sales for backyard zip lines have grown significantly in the past few years. Based on informal conversations with other builders and backyard zip-line vendors, I would conservatively estimate that there are more than 13,000 zip lines in the United States (note: regulators beware). Backyard or amateur zip lines constitute a bulk of the total.  Note:  This does not include the inexpensive Fun Ride zip kits.

It is a much easier task to collect data on the number of commercial zip line tours, canopy tours, and zip rides that are available as these operations generally rely heavily on web marketing.

The following data includes commercial tours and amusement-style zip rides located in the United States and Canada. Excluded from these counts are camps, schools, operations that offer the zip line primarily as an attraction to their own clients and not to the general public, most tours in Quebec (Sorry Québécois, I do not speak French), and the incredible commercial courses built by Jim Liggett and crew at RCI as they are in a class all their own.

Number of Commercial Canopy Tours, Zip Line Tours, Zip Rides, and Aerial Trekking Courses in the United States and Canada

Chart: Number of Commerical Canopy Tours and Zip Lines in USA and Canada

 

CANADA

U.S.A.

Course Type

Current

By Summer

Current

By Summer

Canopy Tour / Zip Line Tour

11

14

62

77

Zip Ride

3

5

8

12

Aerial Trekking Course

28

32

5

10


Q: At what rate is the market growing?

I'll leave the percentages and statistics to someone else.  It’s not a matter of not being able to do them. I just figure I put in the monotonous labor of researching the web, building the directory and entering the data; you can add and divide a few numbers. 

Total Number of Commercial Tours in the United States and Canada by Year

 Chart: Number of Zip Lines and Canopy Tour Tours Built by Year

< 2005

2005

2006

2007

2008

2009

Canopy Tour / Zip Line Tour

2

9

16

21

41

70

Aerial Trekking Course

0

3

2

7

9

11

Zip Ride

1

1

1

2

3

4

 

Q: What trends are you observing?

There are a number of trends that have emerged over the past few years, but I’ll focus on the top four.

Technology drives opportunity and opportunity drives technology

Not so many years ago, operators had to question whether the trolley would make it down the zip line.  Occasionally bearings would fail and smoke would emerge during the descent… we called it special effects. 

The equipment on the market today is far superior in reliability, cost, comfort, and longevity.  Technology is constantly evolving and, as a result, new tour types and experiences are emerging. 

New trolley and braking designs are allowing riders to descend steeper terrain, travel faster, further, and more frequently.  More comfortable harnesses have removed the discomfort associated with hanging in the trees and have opened tours to opportunities to serve client groups that are younger, older and heavier than what harnesses could previously accomodate.

New equipment is also creating opportunities for guides to act more efficiently, increasing throughput, and in some cases, removing the human element from the system all together (see Ropes Courses, Inc.’s Sky Trail).

Thanks to inventor Martin Tilley and entrepreneur Dennis Huntting at Flight Stimulator for their new hybrid electric trolley that defies gravity allowing zip lines that can take guests up, down, and now, around curves. 

Not all experiences are the same.  New models lead to new experiences.

The invention of the zip line is certainly nothing new.  As a concept, a cable or rope anchored between two fixed or mobile points has been used for hundreds of years to transport people and materials across waterways or inaccessible terrain.  The difference today is that entrepreneurs are now selling the experience for recreation, amusement, education, and even as a part of therapy.  While the term zip line may define the structure, the user experiences couldn’t be more different.

Here are just a few of the evolving experience types: 

  1. Amusement Rides:  The race to be the furthest, fastest, and highest is on.  While companies like to brag that they are the longest, fastest, and highest, they no sooner make the statement and someone is planning a zip line to out do them.  Several lines over a mile have been installed or are being installed.  A new zip line tour in the United States promises three miles of lines.  For leaders in this field, check out ERi, ZipRider, and Jim Liggett.  Each continue to surprise and delight me.  
     
  2. Eco-Tours: View the zip line as a means to access and explore terrain.  While thrills are part  of the experience, solid interpretation combined with entertaining guides, interesting terrain, and an immersive course experience provide a twist on the good ole nature hike and allow guests into terrain that would be otherwise inaccessible to most. 

    Whether termed a canopy tour and positioned high in the forest canopy or a zip line tour exploring other facets of the topography, these tours often impart green building practices with a focus on conservation.  Such tours have strong market appeal and, I believe, are positioned to endure long after the thrill rides have come and gone.  S.T.E.P.S., Inc. and Bonsai Design have led the way in this area.
     
  3. Aerial Trekking and Physical Challenge: The Europeans and French Canadians are coming.  While canopy tours may have gained popularity in the rainforests of South America, Aerial Trekking or Parcour are a truly European Model.  Generally linear in nature, Aerial Trekking courses include a variety of games (typically referred to as obstacles in the U.S.) that lead clients through the trees crossing bridges, riding short zip lines, swinging from ropes, and in some cases, sliding down a cable while balancing on a skateboard. 

    Courses are generally semi-guided with ground-based supervision models that wane as guests move further through the course and prove their competence.  The model is truly European and while I am an advocate of personal responsibility, I was bothered by the past three courses I experienced where I witnessed an average of ten persons remove themselves from the belay system at height.  On average, only two of the ten violations were caught.  On one course, I completed half a dozen belay transfers and climbed a ladder without securing myself.  Guides never stopped me or called me on my clear violation of course policy.  I believe this model must radically adapt itself to the U.S. culture or it will do a great damage to the industry. 

    In 2009, I am aware of three falls from height on these systems.  That benig said, some companies have amassed enviable safety records over the years.  With more than 20 courses in operation in the U.K., look for GoApes entrance in the U.S..  Whether they are prepared to accommodate our high than average obesity rates, lower than average fitness levels, and standards for fall protection will be a telling tale.  
     
  4. SkyTrail®: The flagship of Ropes Courses, Inc., the SkyTrail® line of products offers the most advanced continuous-belay system on the market.  The steel structure has the ability to be erected indoors and out, and offers throughput that is unmatched. With 200-plus elements to choose from and options to theme your course, the large steel structures provide an exciting urban option.  The company also offers a new continuous-belay zip line tour experience.

    Will continuous-belay and track systems put the other technologies out of business?  As someone who has had the opportunity to manage both the SkyTrail® and other course types, I can only say that there are good applications for both.  A new set of slings lines will soon be available on the market that will revolutionize the way risk on traditional ropes courses and belay transfers are managed.

 

Big Money has entered the building.

Just like on Wall Street, it is the maverick entrepreneurs, risk-takers, and inventors that often lead the charge.  But where there is gold, you can bet Big Money will not be far behind.  While most operations to date have been built by small groups of investors, privately wealthy individuals, or families betting their house on the business, a great number of the new courses on the market are being funded by Big Businesses.  Expect new technologies, new course types, and the emergence of chains and brands. 

While I expect there will still be plenty of room for boutique courses, I expect that bad businesses that have been surviving because they were the only game in town will disappear overnight.

While trade groups like the ACCT and PRCA has been slow to work out differences in their proposed ANSI standards, Big Money will implement standards quickly.  No large investor group wants the exposure of a poorly constructed and poorly operated “mom and pop” down the road effecting their annual returns.
 

Building is hard work. 

While many of us that build love the satisfaction of building, we also like the idea of not having to hoist heavy materials some day.  Expect to see all of the premier builders in the industry move to building primarily for themselves and their courses operating courses.  While Steve Gustafson at EBL was one of the first in the U.S. to make this move, other builders including ERi, Canopy Tours, Inc., Bonsai Design, and now me, are following suit. 

What does this mean for other operations that want to get up and running?  Currently there are only a handful of builders worth their salt in the market (sorry guys, but a lot of you have a long way to go in customer experience and construction techniques) and their build capacity is limited.  The market has seen its share of builders trying to make the transition from challenge course to zip line tours and canopy tours; some have made it, some have not.  Some have dabbled with success and decided that the idea of spending weeks in the field is not for them.

My advice to would be operators… plan ahead and allow 12 months or longer to be up and running.  A good builder is worth the wait and can save you the hassle of learning the pitfalls of the business on your own. 

Q. How much does it cost to build a canopy tour in today’s market?

Wrong question.  The correct question would be, “How much of an investment would it take to build a successful business?”  This all depends on your location, infrastructure requirements, course type, and desired returns.  I recommend contacting several builders and consultants.  While there are not a ton of options on the market, there are some really talented people that can help answer those questions for you and provide you genuine consult. 

But whatever you do, do not go to some rinky-dink course in a third world country and try to reverse engineer the system.  This is not to say that all third world canopy tours are rinky-dink, but when course owners tell me they don’t want to spend $5,000 to have an engineer fly down and install rated rock anchors for their new line because it only cost $2,000 to pay-off the family of the guide that was seriously injured when the last anchors failed, I must urge caution.  If you are going to make a run at it, do it the right way and hire good counsel who can educate you on the industry, business models, fall protection and building standards, train your staff, engineer and install your course, and more importantly, with whom you would like to work.  In the long-run the results are clear.  The courses that have hired good counsel and done their research have reaped the greatest rewards.    

Q. Can you provide us with more statistics?

Sure.  The commercial tours listed above served an estimated 1.8 million people in 2009.  Based on the average number of zip lines per tour, that is 10.3 million zip experiences (excluding staff rides).  Remember, the tours above do not include some estimated 12,900 other zip lines spread across the United States and Canada. 

Based on data collected from the websites of the tours included in the study, here is a breakdown of the range of costs for tours.

 

Low

Average

Median

High

Aerial Trekking

$ 25.00

$ 42.11

$ 40.00

$ 75.00

Canopy Tour / Zip Line Tour

$ 39.00

$ 98.80

$ 85.00

$ 399.00

Zip Ride

$ 10.00

$ 40.40

$ 29.50

$ 120.00

 


Q. Do you know how many people were seriously injured or killed in 2009?

I highly doubt there is any one person who can accurately answer this question.  Based on reports I have received from legal firms seeking expert witness, clients calling to seek guidance in repairing lines or receive training, news reports, and conversations with other builders and operators, I can safely say that professionally constructed and managed courses by reputable builders have amassed an outstanding safety record.  On the other hand, there were a number of serious accidents that occurred on amateur lines, often in homeowner’s backyards or vacant lots.  For videos of some of these accidents and examples of how not to build and operate a zip line, click here.

Note: Zip lines are dangerous.


Q. What is the future of the industry?

This is an exciting time to be a builder, an operator, and a rider. Over the course of the next few years, I predict we will see a number of inventive and novel experiences emerge including eco-tours, tree house communities, large-scale animatronics (like dinosaurs that swipe at riders), roller coasters that replace steel tubes with steel wire rope and depart from the traditional amusement park setting to pristine wilderness where rides span miles, more tours, increased volume, increased regulation, big brands, franchises, and plentiful business opportunities. All and all, the future for commerical operations looks good. What makes me nervous are cheap knock-offs, backyard zip lines built with inadequate materials on the cheap, aging camp courses, do-it-yourselfers, the disemination of bad advice and building techniques across the internet, guests zipping and firing paintball guns, first time builders reverse engineering third world courses.

“O.K., Mike, I'm a builder… and this piece was filled with callouts.  Why was I not mentioned in this piece?” 
Well, if you are the builder who stole all the content from the homepage of one of my websites and posted it as your own homepage, are the builder who is currently showcasing work from my former employer as your own and have failed to respond to requests to remove it, have plagiarized waiver templates from one of my former clients, stolen designs, or frankly just aren’t very good at what you do, then there is your answer.  That said, there are many other builders and consultants doing excellent work in the field and I hope to showcase your efforts soon.   

Before zip lines became a source a recreation and entertainment... before they were used for scientific study in the trpoical forests of Central America... zip lines served the very practical purpose of transporting goods and people across gorges, canyons, waterways, and vessels.  

Following the Earthquate in May of 2008, residents in the Sichuan Province use a zip line to cross a bridge that had failed.

[WSJ - photo: San Lang/European Pressphoto Agency]

 

ST. WILLIAMS, ONTARIO, CANADA: S.T.E.P.S., Inc. and Bonsai Design are proud to announce the opening of Long Point Eco Adventures Canopy Tour, located in St. Williams, Ontario, Canada. The tour opened to the general public on June 25th, 2009.

The canopy tour is the 10th zip line canopy tour developed by Bonsai Design, Inc. and S.T.E.P.S, Inc., and their first to be installed in Canada. Located right on the North Shore of Lake Erie, the tour boasts of spectacular views of the Long Point Bay Worlds Biosphere and the Turkey Point Marsh. After completing the training, canopy tour guide trainer Andrew Siems commented, "The Long Pont Canopy Tour has something to offer everyone.